|Tiger pumpkins are cool.|
So because all things are not created equal, there's a lot of pumpkin food and food like items you'll need to take an extra moment to assess. As usual, because I shop at Trader Joe's often (we have a love/hate relationship), I have run into the most items there. I think they have more pumpkin things this year than ever before. So far I have seen pumpkin waffles, pumpkin butter, pumpkin bread mix, pumpkin bar mix, pumpkin croissants, pumpkin macaroons, pumpkin cheesecake, pumpkin bread pudding, pumpkin granola, pumpkin cereal bars, pumpkin (and cranberry) scones, pumpkin pie, mini pumpkin pies and pumpkin cream cheese. I know there's gotta be a few more. Also, did I need to write pumpkin before every single item? Oh well, I did. Anyway, Target is where I saw the Thomas' English Muffins, Yoplait pumpkin something yogurt and Eggo Pumpkin Spice Waffles. Since I did purchase the pumpkin waffles at Trader Joe's ($1.99 for 8), I thought I'd compare them to the Eggo brand. This is a great example because it's one of the tougher comparisons. Here's why:
Kellogg's Eggo Seasons Limited Edition Pumpkin Spice Waffles Ingredients: Enriched Flour (Wheat Flour, Niacin, Reduced Iron, Thiamin Mononitrate [Vitamin B1], Riboflavin [Vitamin B2], Folic Acid), Water, Vegetable Oil (Soybean And Palm Oil), Sugar, Eggs, Contains 2% Or Less of Leavening (Baking Soda, Sodium Aluminum Phosphate, Monocalcium Phosphate), Salt, Molasses, Cinnamon, Ginger, Nutmeg, Calcium Carbonate, Dried Pumpkin, Maltodextrin, Whey, Allspice, Yellow Corn Flour, Soy Lecithin, Vitamin A Palmitate, Reduced Iron, Niacinamide, Vitamin B12, Citric Acid, Pyridoxine Hydrochloride (Vitamin B6), Thiamin Hydrochloride (Vitamin B1), Riboflavin (Vitamin B2). Contains Wheat, Egg, Milk And Soy Ingredients.
Trader Joe's Pumpkin Waffles Ingredients: Enriched Wheat Flour (Wheat Flour, Niacin, Reduced Iron, Thiamin Mononitrate (Vitamin B1), Riboflavin (Vitamin B2), Folic Acid), Whey (Milk), Pumpkin, Canola Oil, Water, Contains 2% or Less of: Leavening (Sodium Acid Pyrophosphate, Sodium Bicarbonate, Monocalcium Phosphate), Soy Lecithin, Eggs, Organic Cane Sugar, Calcium Carbonate, Spice, Sea Salt, Beta Carotene (Color), Wheat Flour, Vitamin A Palmitate, Niacinamide, Reduced Iron, Vitamin B12, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Thiamin Mononitrate (Vitamin B1), Folic Acid.
They both have five main ingredients. And they both have 17 (I grouped the spices as one for Eggo) "less than 2%" ingredients. I'd say that is darn close. And the difference may be negligent enough for some folks. My choice though would remain with TJ's version. The things that stick out to me are pumpkin vs. dried pumpkin, wheat flour vs. yellow corn flour and canola oil vs. vegetable oil. Concerning the oil, I don't use canola oil or vegetable oil when cooking or baking but canola oil ranks a smidge higher than vegetable oil with the masses. Another reason I would pick TJ's is they say they source non-GMO ingredients for all their private label foods. This is especially important, to me at least, because soy and corn are major sources of GMO and in just about every processed food. And Kellogg's is in the business of making highly processed foods so... if I'm going to buy boxes and bags for my family on a regular basis, I'm going to choose the ones that are less likely to contain the cheapest ingredients.
Although it can be hard and also a challenge to resist pumpkin temptation (did someone say pumpkin bread pudding?), take a few extra minutes to read product labels before buying. It may sound awesome, unique and crazy good and you may think "it's once a year, what's the big deal?" but still read the labels and see if there is a better version out there. And for my family, my boys are big eaters and if they like something, they want it again and again and again. I feel better giving them something I took the time to research "again and again and again" than introducing them to a crummy product and having to perform an intervention later.
A note about the blog: Summer was crazy and so was I, which got in the way of the migration of the site. My tech guy (aka my husband) and I have created a new timeline and will update as necessary. If you were a reader before my hiatus and stuck around, thank you and I appreciate you very much!